Amazon has  come a long way since its advent and has become a brand in itself in the eCommerce arena. Amazon Webstore solutions enable the eCommerce website developers to build and manage a cost effective business. This article discusses about few salient features of the platform.

Selling Products on Amazon.com:

The “Sell on Amazon” program allows a merchant to sell his/her items directly on Amazon.com with ease. This is an add-in to the amazing Amazon merchant services, which can be done individually or as a “Pro Merchant”. Pro Merchants can access some extra selling and administrative tools but obviously at a cost. Apart from the initial payment, they have to pay a referral fee which can be either a percentage or a fixed amount of each sale. These amounts vary according to the product category.

Positive Aspects:

  • Products get great exposure.

  • Offers fulfillment services.

  • Creates a new sales channel.

Negative Aspects:

  • Referral fees may cut the margin of your profit.

  • Sales cannot be proceeded immediately.

  • Third-party products are not accepted by Amazon.

Advertising the Products on Amazon:

Often clients of SynapseIndia complaints that they find it a little difficult to advertise products on an eCommerce platform. But, Amazon offers incredible features to advertise products on it – which is certainly a boon. Merchants can advertise their products as  “product ads” or “display ads”  and each of them would be pay-per-click programs. Compared to the “Sell on Amazon” program, this is believed to a more suitable model for the merchants. This model allows uploading product images, descriptions, and prices.

Positive Aspects:

  • Cost-effective.

  • More exposure.

Negative Aspect:

  • PPC campaign must be managed well to make the most from this model.

Payment Option by Amazon:

Amazon allows “Checkout by Amazon”.  This option is available for Amazon Webstore owners as well as for e-store owners who hosted their store on some other platform. The technology that Amazon uses is called PayPhrase that enables the shoppers to complete their transactions quickly.

Positive Aspects:

  • Reliable payment and checkout services.

  • Easy front-end integration.

Negative Aspects:

  • Confusing for non-Amazon shoppers.

  • Payment processing needs to be included in the current order processing.

Amazon Order Fulfillment:

Amazon has sophisticated order fulfillment system, which is advantageous to small size online business owners as well. To use this feature, products must be sent to Amazon’s fulfillment centers. They have a complete system for tracking and communicating about your products and orders.

Positive Aspect:

  • Shipping options and the delivery infrastructure is advantageous to business.

Negative Aspects:

  • Reliability must be evaluated well.

  • Should check whether Amazon’s fulfillment pricing works for your specific business.

Web Services of Amazon:

Amazon web services include cloud computing and data storage services that can be used by both small and large businesses. Amazon S3 (Simple Storage Service) allows storing files and contents on Amazon’s system and pay only when those files are accessed. S3 also facilitates storing large amounts of data, which is not accessed continuously.


SynapseIndia reviews team rightfully believes that Amazon is an all in one eCommerce platform that provides tools to build online businesses at their best. It offers all the necessary features and functionalities that help in the growth of any online business.